Laja started her journey in 2014, when Riddhi Doshi Patel, the Founder wondered why women who normally manage the home, finances, children, elders in the family, daily budgeting, housekeeping, medical requirements and many more things; would suddenly be at aloss when asked about themselves and their aspirations. Wanting to help such women find their own trueselves and their identities, Riddhi Doshi Patel started LAJA. Initially the going was tough since women would question the need for such a forum among the many women centric forums.
Over time they realized that LAJA is not just a meet, greet and make merry kind of a forum; it was and still is a forum where women come together to discuss aspects of their lives that they could not discuss with anyone else. Discussions on health, children’s education, daily groceries, home décor soon gave way to discussions on mental peace, relationships,sexuality, entrepreneurship and more. Slowly women realized that after each meet, they went back home with something to think about, something to act upon, something to do for themselves and this is gratifying.